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Dynamic e-mail marketing material showing different products to different subscribersPredictive recommendations recommending items before consumers searchAutomated projects activated by particular behavioral signalsReal-time budget allotment to the best-performing creative and audiencesThe structure needs robust first-party information collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The reward showed up quickly: brand name awareness and favorability climbed up around 9%, and purchase intent leapt almost 19%, surpassing common campaign norms.
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