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Dynamic email marketing content showing various items to different subscribersPredictive suggestions suggesting items before customers searchAutomated projects set off by particular behavioral signalsReal-time budget plan allowance to the best-performing creative and audiencesThe foundation requires robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up quick: brand name awareness and favorability climbed up around 9%, and purchase intent jumped nearly 19%, outshining typical project norms.
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